One Free 8-Week Coaching Spot

Beat the Holidays Transformation

Enter for a chance to get lean, transform your physique, and build a routine that works around your life—as the holiday season approaches.

Custom Training and Nutrition. Live Weekly Check-Ins. Grocery Pickup and Delivery.

Enter for Free Spot

One winner. Eight weeks of hands-on 1:1 coaching. Completely free.

The Problem

You Know You Need to Get in Better Shape.

The hard part is making it work with your life.

You have a career to manage. Long workdays happen. Overtime comes up. There are business dinners, travel, family responsibilities, social events, and weeks when your schedule simply doesn't go according to plan.

You train consistently for a few weeks — then work gets busy.

You start another diet — then struggle to maintain it.

You know you should exercise consistently and eat better. But knowing what to do hasn't been enough to produce the physique you want.

And you don't have the time — or desire — to make fitness another full-time job.

THAT'S WHERE COACHING COMES IN.

I build the strategy around your life.

If you can realistically train three days per week, we'll make those three days count. If work, overtime, travel, restaurants, or social events affect your schedule, we'll build the plan around those situations instead of pretending they won't happen.

Your career isn't something that gets in the way of the plan. It's something I account for when I build the plan.

Your career doesn't need to slow down for your physique to change.

Ready to transform your physique with a plan built around your career, schedule, and life?

Enter for Free Spot

The Coaching

More Than a Training Program.

This is individualized coaching.

Writing a training program is straightforward. Calculating calories and setting a step target is straightforward. Making all of it work for a real person with a demanding career, family responsibilities, a changing schedule, preferences, and an actual life is where coaching begins.

Personalized Training

Built around your goals, experience, schedule, recovery, and needs. We determine the training you need to produce results and make each session count. More isn't always better.

Custom Nutrition Strategy

Built around your needs, preferences, and lifestyle — making the game plan simple enough to execute consistently.

Daily Accountability

We don't wait until the end of the week to discover something isn't working. Problems are identified early.

Live Weekly Coaching Check-Ins

Each week, we meet live to review your progress and previous week's data, address problems, answer questions, and establish the game plan moving forward.

Direct Coach Access

Questions and problems don't conveniently happen once per week. You can reach me when something affects your plan.

Training Video Review

Improve your training execution so you're not left guessing — you're getting the intended result from each exercise.

When Life Happens

Work runs late. You travel. There's a business dinner. You pick up overtime. Your schedule changes.

Those aren't reasons to abandon the plan. They're coaching problems for ME to solve.

You execute. I assess, adjust, and problem-solve.

One winner will receive everything included in my complete 8-week coaching experience—for free.

Enter for Free Spot

The Results

Real People. Individualized Plans. Measurable Results.

Matthew — 13 Pounds Lost in 8 Weeks

13 pounds lost. 3 lifting days per week. A nutrition strategy he could actually follow.

The obstacle wasn't effort — it was dietary adherence.

Rather than simply eating less and doing more, we built a nutrition strategy Matthew could consistently execute. Once consistency was established, we introduced a moderate calorie deficit.

“It was actually the least amount of training and cardio I had done while pursuing a physique goal, yet I achieved the best physique I'd ever had.”

— Matthew

Cameron — Bigger. Leaner. Stronger. In 8 Weeks.

Individualized training and nutrition built around a physically demanding job and overtime schedule.

Cameron's training was rebuilt around his weak points, while ongoing training-footage review improved execution. His training split and recovery were structured around a physically demanding job and overtime hours — allowing him to continue progressing without fitness taking over his life.

“The biggest difference for me was having someone actually paying attention to my progress and making adjustments instead of just giving me a program to follow.”

— Cameron

Different People. Different Obstacles. Same Approach.

Your plan should be built around what YOU need to produce results — not around what worked for someone else.

Matthew and Cameron both transformed their physiques in 8 weeks. You could be next.

Enter for Free Spot

Meet Your Coach

Joseba Iparraguirre, M.S.

9 years of training, studying, and applying the principles of exercise and nutrition.

I found the gym at 16 while growing up playing competitive sports. During my junior and senior years of high school, I was regularly in the gym from 4–6 AM before school, followed by classes and soccer later in the day.

What started as a personal pursuit eventually became something I wanted to understand at a much deeper level.

I wanted to understand the science behind something I had already fallen in love with.

Education & Credentials

M.S. Kinesiology — Bowling Green State University

B.S. Exercise Science, Cum Laude — Bowling Green State University

ISSA Certified Personal Trainer

ISSA Certified Nutrition Coach

ISSA Bodybuilding Specialist

American Red Cross CPR/AED Certified

Applied Experience

Online coaching since 2022

Personal training & group fitness

Strength & conditioning

Air Force ROTC performance programming

Exercise Physiology Lab Instructor

Body composition & exercise physiology testing

Graduate Research

“Evaluating the Relationship Between Body Composition and BMI in Air Force ROTC Cadets”

Presented at the 2026 Midwest ACSM Annual Conference.

My job isn't to force you into the way I train or eat. My job is to determine what you need to produce the result — and make that process work within your life.

Want me to build your individualized training, nutrition, and accountability system?

Enter for Free Spot

The Beat the Holidays Transformation

You Will Transform Your Physique Before Thanksgiving

I'm giving away one free position in the Beat the Holidays Transformation—an eight-week coaching challenge designed to help busy professionals get leaner and build momentum as the holiday season approaches.

The winner will receive a hands-on coaching experience for free, including custom training and nutrition, live weekly check-ins, grocery pickup and delivery, and direct access to me.

Eight weeks. One winner. Transform before Thanksgiving. $0.

Everything You Need to Execute

The plan, accountability, coaching, and support — built around your life.

Personalized Training Program
Custom Nutrition Strategy
Recipe Guide
Daily Accountability
Live Weekly Coaching Check-Ins
Weekly Grocery Pickup & Delivery
Direct Coach Access
Training Video Review
Data-Based Adjustments

Signature Service

Live Weekly Coaching Check-Ins

You're not submitting a form and waiting for a generic response.

Each week, we'll meet live to review your progress, go over the previous week's data, address problems, answer questions, and establish your game plan moving forward.

You execute during the week. We review it together. I make the adjustments.

Signature Service

Weekly Grocery Pickup & Delivery

Your nutrition plan doesn't help if a demanding schedule keeps getting in the way of executing it.

You place and pay for your grocery pickup order from an eligible Bakersfield grocery store.

I'll pick it up and deliver it to you.

One less errand. One less reason to fall off the plan. More time for your career, family, and life.

Available to clients within the designated Bakersfield service area. Grocery costs are not included.

You Execute the Plan. I Stand Behind the Result.

If you win, you won't just receive a program and be left to figure it out alone. I'll be there throughout the entire process to assess your progress, make adjustments, and hold you accountable.

If you're selected, I'll give you the strategy and support—but you must be prepared to communicate honestly, follow the plan, and put in the work.

Effort. Honesty. Communication. Execution.

Enter the Beat the Holidays Transformation

Complete the short entry form for your chance to win eight weeks of hands-on 1:1 coaching and transform your physique before Thanksgiving.

One winner will receive custom training and nutrition, live weekly check-ins, grocery pickup and delivery, direct coach access, and ongoing adjustments—completely free.

Enter for Free Spot

You don't need to already be in great shape. I'm looking for individuals who are serious about transforming their physique, willing to follow the plan, and ready to make the next eight weeks count.